From a plethora of lead generation techniques out there, which one actually works? A tough decision indeed. As per the current digital transformations, we have picked out the five best techniques that will generate leads for your business and help you convert them into potential clients. Let’s get straight to it!
Reap Social Media’s Potential
It’s easy to overlook the lead generation potential that social media channels offer and perceive them solely as tools for branding. However, it is crucial to recognise that social media marketing should be a central component of your lead generation strategy, if not your entire marketing strategy.
Moreover, social media is an excellent avenue for acquiring customer reviews and establishing social proof for your brand.
For instance, in terms of B2B lead generation, LinkedIn stands out as an unparalleled platform. This is because professionals within your target audience are already active on LinkedIn for work-related purposes. As a result, they are more receptive to outreach from your sales team and are more likely to engage with social selling efforts.
Catch Attention with Exit-Intent Pop-Ups
Exit-intent popups are designed to appear when a website visitor is on the verge of leaving, typically indicated by moving the cursor away from the site to close the tab or window. These popups offer a final opportunity to engage with visitors before they depart.
Importantly, since exit-intent popups only surface when the visitor is leaving, they are unlikely to have a negative impact on the user experience.
An effective exit-intent popup incorporates a discount or incentive that encourages viewers to extend their stay on the website. The longer you can retain visitors’ attention, the greater the likelihood of them taking desired actions, such as making a purchase, signing up, or fulfilling other objectives you have in mind.
Simplify Subscription Process
While exit-intent pop-ups are powerful, they should be a last resort. It’s preferable to capture leads’ interest and encourage them to subscribe much earlier in their visit, before they consider leaving the website.
To maximise visitor engagement, streamline the signup process on your website. If the signup process is overly lengthy or complex, users are less likely to make an effort to subscribe. The signup option must be prominently displayed and easily accessible on every page, ensuring visitors can immediately identify how to join your subscription list.
Power of Pay Per Click Advertisement
PPC advertising is a highly effective digital marketing strategy that enables businesses to reach large audiences. It involves placing advertisements on relevant websites and paying for each click that directs users to the business’s website. Companies select the desired platform and budget and share relevant content for advertising.
Competition for keywords plays a significant role in determining the quality and visibility of the ads. By running a successful PPC campaign, businesses can attract consistent traffic and reach a broad audience, resulting in increased online visibility and potential customer engagement.
Quick Messaging & Chatbots
Lead generation is a potent marketing strategy that requires expertise in both technical and sales aspects. It involves personalised, one-on-one communication where executives must understand customer needs, deliver tailored programs, and pitch sales effectively. AI-powered chatbots are now utilised to enhance content delivery and ensure consistency.
For some users, trust is established through direct communication rather than lengthy content. Properly trained chatbots and executives are crucial in providing precise information on new products, discounts, and effective segmentation.
So, why wait any longer? Incorporate these lead-generation practices in your digital marketing efforts and watch your business reach new heights in 2023!