What is the one-size-fits-all marketing approach that you can apply to your marketing strategies? There’s none. Yes, you read it right. Not just every industry but also every business requires its own chart of strategies to cater to the needs of its customers. What best a business can do is build a solid online presence. And, digital marketing is the key to online success.
In fact, digital marketing channels receive a significant allocation of approximately 72% of total marketing budgets. A robust digital footprint will help your business develop a loyal customer base, enhancing your brand reputation. Why is it important? Because 93% of people read online reviews about a business before making a final purchase decision. Don’t you?
To master the art of digital marketing, let’s look at the 5 A’s that you can’t afford to overlook if your goal is to attain business success.
Audience
The first “A” stands for the audience, your target audience. A deep understanding of the target audience enables you to grab their attention effectively. This involves researching and analysing your potential customers’ demographics, interests, behaviours and needs to tailor your marketing efforts effectively.
However, marketers need help in structuring customer data sources. What you can do is combine all of your data sources in one single tool. This will help you categorise clients, their path to purchase and the long-term value they can bring to your business.
Ads + Assets
Next, we have Ads + Assets. Consider them twin sisters. Every clever business would promote ads personalised to their target audience. You must possess the relevant knowledge on how to use your assets efficiently to offer such excellent services.
To reach an optimal level of ad + asset maturity, the key is to deliver highly relevant messaging that adds value to the recipient. By ensuring that your ads align with the current or future needs and desires of the individual, you increase the likelihood of consumer engagement.
Access
For this “A”, we want you to consider the concepts of reach and inventory! It’s crucial to have the ability to connect with potential customers at every stage of their purchasing journey. As long as you manage costs effectively, aim to access the maximum amount of available inventory to expand your reach.
This particular step encompasses the integration of the preceding two steps and revolves around conducting thorough research, analysis, and careful selection of optimal keywords. The objective is to drive qualified traffic from search engines to your website, ensuring relevance and effectiveness.
Attribution
The fourth “A” brings us to the term attribution. It is essential to acknowledge that customers often interact with your marketing efforts across various devices and channels before making a purchase. As a result, relying solely on last-click attribution models is inadequate and unsuitable for accurately assessing your marketing initiatives’ impact.
By employing attribution models that consider the interplay between different channels and devices, businesses can effectively analyse the complete customer journey leading to a purchase. This allows for the appropriate credit allocation to each marketing lever, resulting in more precise and meaningful budgeting decisions.
Automation
Concluding our short 5 A’s tour with the last “A” – Automation. Digital marketing campaigns generate vast volumes of data that can become overwhelming to manage. However, machine learning technology enables the automation of critical elements such as keywords, bids, creative assets, targeting, and extensive attribution.
Automation now goes beyond cost reduction, as it facilitates the delivery of consistent, valuable, and personalised customer experiences on a large scale. So, hesitate no more and start implementing automation in your digital marketing strategies.
Strategize your digital marketing plan with these 5 A’s of digital marketing at the top of your mind and see the results unfold before you!