Calvin Klein, the American premium fashion house, just launched their fall campaign starring Alexa Demie and Kid Cudi, who joins ambassadors Jennie, Jung Kook, and Kendall Jenner. The campaign showcases moments that capture the talent’s sensuality, confidence, and playfulness, all through the unique perspective of the brand’s vision.
When asked how the brand’s campaign performed with primary ambassadors Jeon Jungkook, Kim Jennie, and Kendall Jenner, Jonathan Bottomley, global chief marketing officer of Calvin Klein, said:
“Our campaign generated some of the highest consumer engagement in the brand’s history — creating 1.7 billion impressions across PR and social media alone, adding 1.6 million new followers to social platforms within six months, and driving significant increases to traffic to our owned and operated e-commerce sites.”
The already famous brand saw an enormous spike in its sales and numbers on all social media platforms after BTS member Jeon Jungkook was announced as their new global ambassador earlier this year on March 28, 2023.
Seeing the demand caused by the star, the brand’s marketing team dedicated an Instagram highlight solely focusing on Jungkook to market better.
Calvin Klein’s Twitter account admin starts a countdown to alert the fans and followers about the next upcoming post to create awareness and drive better engagement.
The way the brand’s latest campaign is grabbing attention and making noise, it is safe to say that it is Calvin Klein’s one of the most successful campaigns of all time.