Struggling to create different content buckets & still not able to achieve good reach? Say goodbye to those old struggles. Instead of creating different content buckets for each platform, learn to take advantage of opportunities lying within your existing content by repurposing. Repurposing content is like recycling – it not only conserves resources but also helps you reach a wider audience and boost engagement. Sounds appealing? Let’s start our short repurposing lesson!
Why Repurpose Content?
Before getting into “how,” let’s address the ‘why’ behind repurposing content. First and foremost, it saves time and effort. You’ve already invested time and energy into creating valuable content; repurposing allows you to make the most of that investment. Secondly, it enables you to reach different segments of your audience. Some people prefer blog posts, while others enjoy videos or infographics. Repurposing allows you to cater to various preferences.
Now, let’s get straight into the tips!
1. Transform Blogs into Visual Content
Start with your blog posts. Take the key points and statistics from your written content and transform them into engaging visuals. Create eye-catching infographics, informative slideshows, or even short videos summarizing the main ideas. Visual content tends to perform well on social media platforms, making it a great way to repurpose your written content for maximum reach.
2. Create a Podcast or Webinar
If you have a blog or written content that talks about complex topics, consider turning it into a podcast series or webinar. Audio content is on the rise, with many people preferring to listen on the go. Repurposing your content in this format allows you to engage with a different audience segment while offering valuable insights.
3. Compile an E-book or Whitepaper
If you have a series of related blog posts or in-depth guides, consider bundling them into an e-book or whitepaper. This not only offers a comprehensive resource for your audience but also serves as a lead magnet for collecting email addresses. E-books and whitepapers can help you nurture leads and build engagement over time.
4. Social Media Snippets
Break down your blog posts or long-form content into bite-sized social media snippets. Write catchy headlines, extract key points, and create engaging visuals to share on platforms like Instagram, Twitter, and LinkedIn. Use relevant hashtags to increase discoverability and encourage your audience to read the full article.
5. Update and Refresh Old Content
Content doesn’t have an expiration date. Review your older blog posts and update them with fresh information, statistics, or insights. Republishing these updated posts not only gives them new life but also helps improve your website’s SEO.
In summary, repurposing content is a brilliant approach to maximize your content’s impact. It allows you to make the most of your existing content investments, reach diverse audience segments, and keep your content marketing efforts fresh and engaging. So, don’t let your valuable content gather dust – repurpose it and watch your reach and engagement soar.